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Showing posts with the label Dhoni endorsements

Does Dhoni's Stake in Rhiti Means Anything?

Mahi owns 15% stake in a Sports Management Firm. So what? The stake at first glance seems to be just a business investment (which unfortunately has the potential to be a business misadventure.) Let me get this right. The sequence seems thus. Rhiti takes on Dhoni's management for a considerable sum. Meaning it manages Dhoni's career, endorsements, public appearances, off cricket activities, etc. As any successful sports management firm will do - it has also signed on a few other promising cricketers like Suresh Raina, Ojha, R.P. Singh, Ravindra Jadeja, etc. Fine so far. Dhoni - with money to invest - buys a stake in Rhiti. Its a minority stake. Just 15%. It means Dhoni doesnt take decisions. He just shares in the firm's bottomline. The only thing I can see here is Dhoni is backing himself. Make no mistake, any firm which has Dhoni's portfolio is going to be a huge success. So Dhoni backs himself to make the firm successful and buys a stake (I am sure as per the adv...