Indian Ads and Symbols Review | 5 Classic Indian Ads
Here's a review of five classic Indian Ads and their enduring symbols that we have grown up with. Of course others may qualify too, but these 5 are still going strong and continue with their original theme since colour television made an appearance in India in the early eighties. I have chosen these symbols also for the impact they have made on their product as also the attention they have generated. Surf and Lalita Ji One of the earliest classic advertisements, it showcased the middle income Indian housewife’s frugality and as well as her no nonsense attitude, principles and her continuous striving to get the best VFM. All these in a remarkably well made 60 sec spot! It even spawned a TV serial Rajni as well as made Kavita Chowdhury playing Lalita ji famous. She later starred in a successful TV serial Udaan. Tagline - Surf Ki Kharidari Main Hi Samajhdari Hai! Onida Devil Who doesn’t remember “Neighbour’s envy, Owners pride”? The Onida devil became a symbol of ownership and onus ...