Socially Responsible, "Green" Mutual Funds or simply "Do Good" Mutual Funds seem to have caught the popular imagination. With everyone from Al Gore to top companies "doing good" to save the World, Md. Yunus winning the nobel prize for his work in micro-credit, being ""socially reponsible" while catering to investment needs has gone mainstream. While previously preferred only by a few, they have entered the social consciousness of an average investor.
So what is a "socially responsible" fund? In a nutshell, its a scheme of a mutual fund that invests only in companies based on their social ethics, the environment policies followed by them, their corporate governance and business ethics. These schemes are researched and rated on the above basis and then their balance sheet and market performance is taken into account. Maybe the investor will get 5% or so lower return than the best diversified fund but the satisfaction will be there that the investor's return is not adulterated by greed!
Check out this article for more on these funds.
http://finance.yahoo.com/focus-retirement/article/104001/The-New-Do-Gooders?mod=retirement-IRA
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