Saturday 27 December 2008

Is There Plastic In Kurkure?

Is there plastic in kurkure? Kurkure is a highly popular Indian snack liked by young and old alike. In fact its got a pretty heavily devoted following amongst the children. Its a Pepsico product. Lately there has been an email circulating that there is plastic in kurkure and if you burn kurkure you can see the plastic melting. For mothers with an addicted brood of kurkure eaters and followers thats tough news (or welcome news, if thats your cue to start the kurkure de-addiction process, whichever way you tend to look into it). Kurkure of course has responded with an ad "No Plastic in Kurkure," which means the allegation has found a response amongst kurkure users and maybe also has affected sales.

We have known for long that Pepsi and Coca Cola and maybe other MNCs take the lives of Indians lightly and dont really follow the same stringent rules they follow in Europe, USA and Australia when they manufacture their products here. There are enough loopholes in our processes to enable them to get away with it. And why blame them. Our system co-operates with them, as it co-operates with all big business that provides revenue.

It upto us the end users to discriminate and turn back to home-made products for "health"

Here's Kurkure's side of the story.

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